zinc. See How Zinc Works in Practice

An Intelligent Agent for enterprise decisions and coordinated growth.

From complexity
to decisive action.

Zinc applies AI to strategic business questions—helping enterprises uncover growth opportunities, sharpen decisions and coordinate action with greater confidence.

See How Zinc Works in Practice ▷See the decision journey

Working alongside Strategy, Marketing, Sales and leadership teams.

Business dynamicsConcept illustration
The business question

Revenue is rising.
Where is the margin going?

Revenue accelerates. Profit comes under pressure.
RevenueProfit
Revenue trend+85
Profit trend−13
Gap now98 pts
EarlierNow

Test the likely drivers.

Select a business factor to explore how the pattern — and the strategic question — changes.

A possible margin pressure: discount intensity

Review discount depth, realised prices and contribution margin by segment.

Strategic decision to consider

Where could discount changes protect profitable growth?

Illustrative scenarios, not causal findings, forecasts or live Zinc outputs.

EvidenceDiagnosisStrategic optionsCoordinated action

Different perspectives.
One coordinated response.

From fragmented evidence to confident strategic action

Strategic judgement,
not just more analysis.

Data, reports and research can describe what is happening. Leadership teams still need a disciplined way to interpret the evidence, compare options and move the business forward.

Zinc applies AI within a business-led decision process—helping teams investigate opportunities, shape strategic responses and improve decisions as results and signals evolve.

See How Zinc Works in Practice ↗

One Intelligent Agent. Continuous support across the decision journey.

One partner. Ongoing support
from insight to execution.

Investigate the issue. Shape the response.
Align action, review outcomes and refine the next move.

Get to the question
behind the numbers.

Explore business data and research in natural language. Compare segments, channels or time periods, and follow the evidence to understand what deserves a closer look.

  • Connect company data and existing research
  • Explore performance patterns and differences
  • Ask follow-up questions as findings emerge
Analyst AgentExample question
“Why has conversion declined, and which audiences or channels should we investigate first?”
Campaign resultsCustomer dataSales records
What you move forward with

A clearer picture of the issue and the factors worth testing.

How Zinc supports a continuous decision cycleAI supports the work. Business priorities guide the choice.
01Discover
02Strategize
03Decide & act
04Monitor outcomes
05Review & refine

How the cycle continues: outcomes, signals and revised assumptions feed the next decision.

Business problems in practice

Start with the decision
that matters most.

One business question.
A clear direction for action.

Find the disconnect between marketing activity and commercial results.

Investigate the issue

Explore campaign, audience, conversion and sales patterns to see where the response is weaker than expected.

Compare the responses

Evaluate changes to audiences, propositions or channel investment, and align on the adjustment to test.

The decision to make

Which marketing change should we test first, and how will we know it’s working?

Business Dynamics Manager

Understand what drives results.
Move business goals forward.

Start with a business question or strategic objective. Explore how the key drivers interact, assess the potential impact of different actions and identify what to monitor as the plan progresses.

1.5%6.0%
$60$220
10%60%
8%30%
✳Advanced what-ifIllustrative causal model
Projected revenue$36,800
Contribution after channel costs$6,440
Contribution margin17.5%
Revenue
$36.8k
Contribution
$6.4k
Strategic implication

Baseline scenario

Healthy revenue can still produce weak value if mix and cost-to-serve dilute the contribution gained from higher demand.

Revenue = visitors × conversion × average order value. Contribution = gross margin from the blended mix minus channel cost-to-serve.

Assumes 10,000 visitors. This simplified illustration is designed to show directional effects and trade-offs. It is not a forecast or a live Zinc product view.

Built around your priorities

Different perspectives.
One coordinated response.

Every function sees the business differently. Zinc connects those perspectives around the evidence, strategic choices and coordinated action that matter most.

The business priority · Marketing

Make marketing investment work harder.

Connect customer insight, campaign performance and commercial results to identify the audiences, propositions and channels worth prioritising.

How Zinc advances the decision

  • Identify where marketing activity fails to translate into customer response.
  • Compare audience, channel and proposition alternatives.
  • Focus the next campaign and investment decisions on business value.
Decision outcomeSharper investment priorities and stronger customer value.

Business-led. AI applied with strategic discipline.

Which strategic decision
matters most now?

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