zinc. See How Zinc Works in Practice

An Intelligent Agent for enterprise decisions and coordinated growth.

From complexity
to decisive action.

Zinc applies AI to strategic business questions—helping enterprises uncover growth opportunities, sharpen decisions and coordinate action with greater confidence.

See How Zinc Works in Practice ▷See the decision journey

Working alongside Strategy, Marketing, Sales and leadership teams.

DynamicExplore business drivers and value creation
Illustrative experience
The business question

Revenue is growing.
Is profitability keeping pace?

Revenue accelerates. Profit comes under pressure.
RevenueProfit
EarlierNow

Explore potential business drivers

Select a scenario
Rising cost-to-serve may weaken profitable growth.

Review fees, fulfilment and channel investment.

Decision to exploreWhich channels create value after their full costs?

Illustrative indexed patterns (starting point = 100). Not measured results or a forecast.

Zinc across your business

Different perspectives.
One coordinated response.

Explore how Zinc supports the priorities, trade-offs and decisions of each business function. Select a perspective to see its focus and expected outcome.

The business priority · Marketing

Make marketing investment work harder.

Connect customer insight, campaign performance and commercial results to identify the audiences, propositions and channels worth prioritising.

How Zinc advances the decision

  • Identify where marketing activity fails to translate into customer response.
  • Compare audience, channel and proposition alternatives.
  • Focus the next campaign and investment decisions on business value.
Decision outcomeSharper investment priorities and stronger customer value.

From fragmented evidence to confident strategic action

Strategic judgement,
not just more analysis.

Data, reports and research can describe what is happening. Leadership teams still need a disciplined way to interpret the evidence, compare options and move the business forward.

Zinc applies AI within a business-led decision process—helping teams investigate opportunities, shape strategic responses and improve decisions as results and signals evolve.

See How Zinc Works in Practice ↗

One Intelligent Agent. Continuous support across the decision journey.

One partner. Ongoing support
from insight to execution.

Investigate the issue. Shape the response.
Align action, review outcomes and refine the next move.

Get to the question
behind the numbers.

Explore business data and research in natural language. Compare segments, channels or time periods, and follow the evidence to understand what deserves a closer look.

  • Connect company data and existing research
  • Explore performance patterns and differences
  • Ask follow-up questions as findings emerge
Analyst AgentExample question
“Why has conversion declined, and which audiences or channels should we investigate first?”
Campaign resultsCustomer dataSales records
What you move forward with

A clearer picture of the issue and the factors worth testing.

How Zinc supports a continuous decision cycleAI supports the work. Business priorities guide the choice.
01Discover
02Strategize
03Decide & act
04Monitor outcomes
05Review & refine

How the cycle continues: outcomes, signals and revised assumptions feed the next decision.

Business problems in practice

Start with the decision
that matters most.

One business question.
A clear direction for action.

Find the disconnect between marketing activity and commercial results.

Investigate the issue

Explore campaign, audience, conversion and sales patterns to see where the response is weaker than expected.

Compare the responses

Evaluate changes to audiences, propositions or channel investment, and align on the adjustment to test.

The decision to make

Which marketing change should we test first, and how will we know it’s working?

Business Dynamics Manager

Understand the drivers.
Evaluate the business impact.

Explore how changes to key business factors may affect revenue, contribution and margin. Compare alternatives against a baseline to inform your next strategic decision.

1.5%6.0%
$60$220
10%60%
8%30%
✳Scenario intelligenceIllustrative driver model
Modelled revenue$36,800Baseline $36,800
Contribution after channel costs$2,208Baseline $2,208
Contribution margin6.0%Baseline 6.0%
Baseline vs. adjusted scenarioComparable modelled outcomes
RevenueNo change
Baseline
$36.8k
Scenario
$36.8k
ContributionNo change
Baseline
$2.2k
Scenario
$2.2k
Strategic implicationBaseline scenario

Adjust the assumptions to see how demand, product mix and cost-to-serve affect the quality of growth.

Model logic: Revenue = visitors × conversion × average order value. Contribution = revenue × (illustrative mix-adjusted gross margin − channel cost-to-serve).

Assumes 10,000 visitors and an illustrative mix-to-margin relationship. The figures demonstrate directional trade-offs; they are not validated causal effects, forecasts, or live Zinc outputs.

An Intelligent Agent partnering with your teams to advance decisions and action.

Which strategic decision
matters most now?

Explore Your Business Challenges with Zinc

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